One of the best ways to improve your sales calls is to carefully listen to recordings of your calls (or have an expert do that for you). In this post, I’ll teach you how to record your sales calls and I’ll give you the top two software I would recommend using to record your sales calls.
Transcribing your call
Before we get into the software for recording sales calls, I would be doing you a disservice if I didn’t talk first about transcriptions.
Transcription software allows you to import audio, and it will put words to the audio that you imported automatically. They are VERY useful for improving what you say on future sales calls, but it doesn’t record important non-verbal aspects of your call. Transcriptions are great for taking notes on certain sections of your call, and these transcriptions of your call will give you additional insights. Trust me, you’re going to want to invest in one if you’re serious about improving your sales game.
My favorite one to use is Otter.ai. You’ll definitely need something like what they offer. It’s inexpensive too. They have a good free package, and the paid plan is only $9/mo anyway.
How to record your call
There are TONS of different ways you could be recording your sales calls. I’ll go through my favorite ways.
PS. There ARE free options out there, but if you’re serious about quality – JUST GET SOMETHING THAT COSTS A SMALL MONTHLY FEE. I promise it’s worth it.
Zoom is used in pretty much all industries at this point. At least the ones that require some form of remote communication, that is. Using Zoom will more than likely be user-friendly for your prospects. They have a free plan, but I wouldn’t recommend using that for a sales call. If somehow you go over the time limit, it’ll kick both of you off. That’s not a professional look, so opt-in for the paid plan instead. It’s only $15/mo.
With Zoom’s basic paid plan you can record to the Zoom Cloud or to your computer’s hard drive. Recording to the cloud offers better quality, but that kind of quality isn’t necessary for your sales calls.
One thing that I will mention is that you can’t share directly from their cloud storage to your own online storage. You would need to pay for a connector in the Zoom marketplace or by using a connection software like Zapier. You, or someone you share access with, needs to download it to a computer before uploading it to another online storage system.
If you record the call locally, then you can upload it wherever you choose when the call is finished. For me, all my calls that are in my personal Zoom meeting room are automatically sent to Otter for transcription.
Here are other helpful recording features in Zoom:
- Record all calls automatically.
- Record the video in gallery view or just have the video show only who is currently speaking (‘speaker view’). Choose the first option so that your recording shows the body language reactions of the person who isn’t speaking.
- There will be a separate audio recording as well as a video recording, so you can review just the audio if you prefer; you’ll hear how the words are delivered, so it’s better than just reviewing a transcription, but you won’t see body language on an audio recording.
- Some plans will automatically transcribe meetings.
There are honestly too many reasons to use Zoom. I would definitely give them a shot as the main way you chat with your prospects online.
My other favorite software to use is called Dial Pad.
It’s basically a business phone number that you can use anywhere. You can talk with people, message them, meet with your team, or any prospect as well. It’s got a nice unified workspace, and you can RECORD your calls as well.
All you have to do is press the record button on your call, an interactive voice response states that the call is being recorded, and it gives you the audio file after the call finishes. It neatly stores each recording inside of its own interface, so it’s easy to keep track of everything. If you need help, read their ‘record a call’ post on their website.
If you’re someone who enjoys more of a phone-to-phone approach, then Dial Pad is a great option. They have a free trial for 14 days, so you can give it a look to see if it will be a good fit for you. The paid plan is inexpensive though, just like Zoom and Otter. If you care about getting better at sales calls, then investing in something small like this is a no-brainer.
What to do with your sales call recording
Once you have a recording, it’s time to review it to see how you can improve your calls.
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